Advertising and Promotions Manager Career Profile

Imagine a new product launch for a tech company. The advertising manager coordinates the entire campaign—from TV commercials to social media ads—ensuring that the message reaches the right audience through the most effective channels. Meanwhile, the promotions manager might plan special events or discounts to incentivize purchases. Together, they craft strategies that not only capture attention but also convert interest into sales. 

Advertising and promotions managers are responsible for creating interest in products or services through strategic advertising campaigns. They work closely with clients, sales teams, and creative departments to develop promotional materials such as posters, contests, coupons, and giveaways. Their goal is to increase product visibility and drive sales. These professionals often work in advertising agencies or large corporations with dedicated marketing departments.

Total Employment: 20,630 (2023)

Common Names for Advertising and Promotions Managers

• Account Executive
• Advertising Manager (Ad Manager)
• Advertising Sales Manager (Ad Sales Manager)
• Classified Advertising Manager (Classified Ad Manager)
• Communications Director
• Communications Manager
• Creative Services Director
• Marketing and Promotions Manager
• Promotions Director
• Promotions Manager

What Advertising and Promotions Managers Do

Advertising and promotions managers are responsible for a wide range of tasks aimed at increasing product visibility and sales. They include:

• Campaign Strategy & Planning: Plan and direct comprehensive advertising campaigns to generate interest in products or services while aligning with organizational goals and target audience needs.
• Budget Management: Oversee advertising department budgets, allocate resources effectively, and ensure maximum return on marketing investments across various channels.
• Team Leadership: Direct and coordinate activities of advertising and promotions staff, working closely with sales teams to develop effective promotional strategies.
• Market Analysis: Evaluate market conditions, consumer behavior, and competitive landscape to identify opportunities and optimize campaign performance.
• Creative Direction: Guide the development of advertising materials, including posters, contests, coupons, and other collateral to create enhanced consumer interest.
• Client Relations: Work with internal stakeholders and external clients to understand objectives, present campaign strategies, and maintain productive business relationships.
• Performance Measurement: Monitor campaign effectiveness through various metrics and analytics, adjusting strategies as needed to achieve desired outcomes.
• Brand Management: Ensure all advertising and promotional activities maintain consistent brand messaging and align with company values and positioning.