Media and Communication Worker Career Profile

Picture this: A professional who bridges the gap between traditional media roles and emerging communication needs, adapting to rapid changes in how we consume and share information.

Think about the last time you encountered a podcast producer who also manages social media analytics, or a multimedia storyteller who creates content across multiple platforms while maintaining brand consistency. Media and Commmunication Workers represent the evolving face of media and communications.

Media and Communication Workers are professionals who work in specialized media and communication roles that may not fit into traditional categories like journalists, editors, or public relations specialists. These workers may include digital content strategists, media planners, communication specialists, and other professionals who create, coordinate, or analyze media content across various platforms.

They represent the innovative edge of communication, adapting to new media landscapes and audience needs.

Total Employment: 23,230 (2023)

Common Names for Media and Communication Workers 

• Broadcast Technicians
• Film and Video Editors
• Public Relations Specialists
• Social Media Managers
• Communication Specialists
• Content Creators
• Media Planners
• Digital Marketing Specialists

What Media and Communication Workers Do

These professionals handle specialized media and communication tasks that often cross traditional role boundaries. Their key responsibilities include:

• Content Development: Creates and curates multimedia content across various platforms to effectively reach target audiences and achieve communication objectives.
• Strategic Communication: Plans and implements communication strategies that align with organizational goals and maintain consistent messaging across all channels.
• Project Coordination: Manages timelines, resources, and deliverables for communication projects while ensuring quality standards and deadlines are met.
• Stakeholder Engagement: Builds and maintains relationships with internal teams, external partners, and target audiences to ensure effective information flow and collaboration.
• Analytics & Reporting: Monitors and analyzes communication metrics and campaign performance to measure effectiveness and recommend improvements.
• Technical Production: Oversees the technical aspects of media production, including equipment operation and quality control for various communication materials.
• Compliance & Standards: Ensures all communication materials adhere to organizational guidelines, industry standards, and relevant regulations.
• Media Relations: Develops and maintains relationships with media outlets, responds to inquiries, and manages public relations activities to maintain organizational reputation.